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Mariana Rocha | Portfolio

Hello! Welcome to my portfolio.
I'm Mariana,
I began designing at 12. a curious lifelong learner. a proactive problem identifier. a foodie and movie lover. an inclusive design advocate. a Pomeranian dog mom. a user feedback integrator.

I'm a UX designer passionate about cutting-edge technology and how it shapes the future. With experience in visual design and web development, my goal is to create user experiences that are not only functional but also enjoyable and intuitive.

Check out my selected work below.

Visual Design · Product Design

Selected work

Vichy ADV

Created a user-friendly digital sales pitch for iPad to showcase Vichy’s facial masks, making client presentations smoother and giving customers a better experience with the brand’s products.

L’Oréal Group   ·   Skincare

Picard's Peanuts

Redesigned the e-commerce experience for a family-owned Canadian peanut brand (est. 1979, $31.2M/year), simplifying navigation and aligning with consumer demand to drive conversions through intuitive, sales-focused design.

Picard's Peanuts   ·   UI Design & Web Development

MAPDOG

Led end-to-end design for a geolocation-based prototype to help locate lost dogs in Rio de Janeiro, addressing local challenges through user-centered research and gamification elements.

Side Project   ·   Product Design

The Formula

Developed an e-commerce platform with optimized navigation and an easy checkout process to enhance the shopping experience for consumers seeking natural pain relief.

The Formula For, LLC   ·   UI/UX Design

Ineventors

Designed a user-friendly 'Request a Code' landing page that attracted hundreds of visitors and converted 40+ qualified leads within 5 months by streamlining the interaction flow.

Quest Audio Visual   ·   UI/UX Design

I'm updating my case studies—stay tuned, they'll be available here soon!

Feedback on My Work

Testimonials

The feedback on Mariana’s work is excellent. She always delivers results and plans for our long-term clients, helping to build strong relationships. Her strong attention to detail ensures that nothing is missed, and her high motivation inspires the team. Mariana is always willing to go the extra mile to meet deadlines and support her colleagues, making her a valuable asset to our organization.

Vitor Lima

Director of IT @ Lime Advertising

I had the pleasure of working with Mariana at Centennial College. Her eagerness to dive into work, her strong work ethic, and her positivity towards learning were remarkable. Mariana assisted with graphic design projects and designed wireframes for a future touch-screen display for the Athletics Department. I highly recommend her to any employer looking for a creative, positive, and driven individual.

Via Dulay

Senior Comms Leader @ Distilled Spirits Industry

The team at Be Responsive have been professional and respectful. They delivered their commitments above our expectations and we all enjoyed the experience. We can’t wait to continue working with them on all of our digital marketing plans. highly recommend them if you are looking for direction, advice or guidance with your digital marketing.

Tonya Lundrigan

Founder @ Priority Learning and Development

Mariana became a crucial team member of BeResponsive Media, serving as the Head of Design and overseeing project management. In this role, she led the design strategy, managed project timelines, and ensured seamless coordination across teams. Her leadership and organizational skills were instrumental in delivering successful outcomes and driving the company’s design initiatives forward.

Garth Holmes

Co-Founder @ BeResponsive Media

Mariana made a strong impact working on the U Impactify project. She excelled under pressure, demonstrating self-motivation, strong organizational skills, and high-quality work. Mariana’s creative problem-solving, effective communication, and positive teamwork made her a valuable asset. Her robust design sense and commitment were impressive. 

Ashraful Hasan

Founder @ Impactrio

MAPDOG

Led end-to-end design for a geolocation-based prototype to help locate lost dogs in Rio de Janeiro, addressing local challenges through user-centered research and gamification elements.

Side Project   ·   Product Design

The Formula

Developed an e-commerce platform with optimized navigation and an easy checkout process to enhance the shopping experience for consumers seeking natural pain relief.

The Formula For, LLC   ·   UI/UX Design

U Impactify

Designed a clean, user-friendly dashboard for entrepreneurship students to easily navigate their learning journey — platform currently in development.

Impactrio   ·   UI/UX Design
Better You

BetterYou

Mobile | UX | AI & AR
The Formula

The Formula

E-Commerce | Healthcare
Touch Screen

Colts

UI Design | UX | Sports & Wellness
Map Dog

MAPDOG

Mobile | UX | Pets

BetterYou is an AI-powered iOS mobile app that uses principles of Cognitive Behavioral Therapy (CBT) to help teenagers.

Mobile UI Design – UX Design – Product Design